The objectives of the Think Cape Breton First program are to instil long-term attitudinal change in terms of Cape Bretoner’s purchasing patterns, and to motivate Cape Bretoners that when Price, Quality, Selection and Service are equal …..to ‘Think Cape Breton First’  when buying.  The economic impact of recapturing even a portion of this spending was the impetus that brought the original Think Cape Breton First organizing committee together.

The founders of the program included the Cape Breton County Economic Development Authority, the  Chambers of Commerce, the Down Town Business Communities and  various industry sectors (for example- agriculture, tourism, education).  The ownership of the “Think Cape Breton First Program” was vested in the Cape Breton County Economic Development Authority.  There are terms that are to be signed off by any individual, organization or business that wishes to engage in the use of the Think Cape Breton First marketing tools in their promotions.  This procedure is to ensure the credibility and accountability of the program is maintained.

The concept and logo are trade-marked and registered.  Application must be made and endorsed by CBCEDA prior to proceeding with any campaign, promotion, etc.